POLA KOMUNIKASI HIDAYATULLAH DALAM MENSOSIALISASIKAN TOLERANSI BERAGAMA DI MASYARAKAT MAMASA KABUPATEN MAMASA PROPINSI SULAWESI BARAT

Abstrak

This study aims to describe Hidayatullah's communication patterns in promoting religious tolerance in the Mamasa community, Mamasa Regency. The research method used in this research is descriptive qualitative by using data collection techniques, namely observation, interviews and communication. As well as using data analysis techniques Miles and Huberman. The results and discussion in this study indicate that there are 4 patterns of communication carried out by the Hidayatullah Da'wah Institute in socializing the importance of religious tolerance in the Mamasa community, namely the first; (a) direct or face-to-face communication, second (b) Group Communication, third (c) Cultural Communication, and finally (d) communication through social media channels. The conclusions and suggestions in this study indicate that the pattern of communication carried out by the Hidayatullah Dawa Institute has succeeded in instilling messages of religious tolerance through overall communication practices. This tolerance is not only carried out by a group or one institution but all elements of society, especially in Mamasa Regency.