SINERGISITAS ANTARA CORPORATE SOCIAL RESPONSIBILITY DAN MARKETING PUBLIC RELATIONS DALAM MEMBANGUN REPUTASI PERUSAHAAN
Kata Kunci:
Corporate Social Responsibility, Marketing Public Relations, Reputasi Perusahaazn, Komunikasi Strategis, Sinergi Corporate Social Responsibility, dan Marketing Public Relations.Abstrak
Corporate Social Responsibility dan Marketing Public Relations berperan penting dalam membangun reputasi perusahaan. Corporate Social Responsibility adalah tanggung jawab sosial perusahaan terhadap masyarakat dan lingkungan, sementara Marketing Public Relations memastikan inisiatif tersebut dikomunikasikan secara efektif kepada pemangku kepentingan. Sinergi keduanya dapat meningkatkan kepercayaan publik, loyalitas pelanggan, dan daya saing perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada perusahaan yang telah berhasil mengintegrasikan Corporate Social Responsibility dan Marketing Public Relations dalam strategi bisnis. Hasil penelitian menunjukkan bahwa perencanaan yang terkoordinasi, dan evaluasi berkala sangat penting dalam membangun reputasi perusahaan. Dengan strategi yang tepat, Corporate Social Responsibility tidak hanya memberikan manfaat sosial, tetapi juga memperkuat posisi dan kredibilitas perusahaan serta mendukung keberlanjutan bisnis jangka panjang.
Corporate Social Responsibility and Marketing Public Relations play a crucial role in building a company's reputation. Corporate Social Responsibility is a company's social responsibility toward society and the environment, while Marketing Public Relations ensures that these initiatives are effectively communicated to stakeholders. Their synergy enhances public trust, customer loyalty, and corporate competitiveness. This study employs a qualitative approach using case studies of companies that have successfully integrated Corporate Social Responsibility and Marketing Public Relations into their business strategies. The findings indicate that coordinated planning, and regular evaluation are essential in building a strong corporate reputation. With the right strategies, Corporate Social Responsibility not only provides social benefits but also strengthens corporate positioning, credibility, and long-term business sustainability.
